Australian arm of TV social network Beamly calls in administrators

The Australian arm of Beamly, a social network for television viewers, has entered voluntary administration.

Beamly Australia was established under the name Zeebox in 2011, as part of a global business that also operates in the UK and US.

The platform, which encourages users to share content about the television shows they are watching online, changed its name to Beamly TV in April 2014.

Christopher Darin and Aaron Lucan of Worrells Solvency were appointed to manage the administration of Beamly Australia on August 14.

The first meeting of the company’s creditors will be held in Sydney on August 26.

Beamly has partnerships with major television broadcasters in Australia, including Network Ten and Foxtel.

In July 2014, the platform said its global monthly active users had reached three million and total monthly users were growing at a compound rate of 30% each month.

In a statement issued on August 3, Network Ten said it would be integrating elements of the Beamly platform into its catch-up television and streaming service tenplay.

The Beamly elements intended to be added to tenplay over coming months include Quizzes, Gaming Brackets and Votelies, a feature that allows users to share voice and visual interactions at the same time.

Network Ten said in the same statement following the integration “Beamly Australia will transition operations to Beamly headquarters in London, where the platform was developed”.

SmartCompany contacted Beamly Australia and Worrells Solvency but did not receive a response prior to publication.