Twitter may be looking at email expansion after it hired the employees behind the personalised email marketing provider, RestEngine.
The company offers re-activation and acquisition email campaigns in conjunction with data used in the social graph.
“With our customers, we’ve iterated on our social marketing automation platform while defining a new set of best practices for this brand new world of outbound social marketing,” the company said on its website.
“We’re thrilled to now focus our email skills and marketing automation know-how on a much larger scale at Twitter.”
According to TechCrunch, three of the four founders will work at Twitter.
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Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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