New York Times launches group subscriptions

The New York Times has launched a new group subscription product for businesses that have more than 50 employees.

The digital subscription will allow users to access the publication on tablets, smartphones and computers all at once.

“This is a response to the number of requests we’ve gotten to set up group subscriptions,” NYT vice president for circulation and reader applications told Boy Genius Report.

“We’ve built a subscription model that we think will meet the individual needs of pretty much any organisation. There is a self-management tool that will make it easy to assign access to individual employees.”

“For example, if a company can assign single administrator to manage who gets access. We’ve also made it easy to add, delete and substitute individuals who fall under a company’s group subscription. For example, if an employee leaves the company, the company can simply assign that access ‘seat’ to someone else.”

Currently, subscriptions are available in three tranches. The new group subscriptions will operate with these same tranches at discounted rates.