Apple has recorded more than one million pre-orders of the iPhone 4S just 24 hours after it became available, the company has announced.
The one million sales is a new recorded for the company, with the iPhone 4 recording 600,000 pre-orders last year.
“We were blown away with the incredible customer response to iPhone 4S,” says Apple senior vice president of worldwide product marketing, Phil Schiller.
“The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”
The iPhone 4S is set to launch later this week in both the United States and Australia.
ABOUT THE AUTHOR
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.