Twitter has finally introduced web analytics services for users to measure traffic, the company announced in a blog post.
The company wrote that users have struggled to accurately record the amount of traffic Twitter is sending to their websites, and that this is due in part to web analytics that haven’t evolved as quickly as they would look.
“Today we’re announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July.”
The new analytics tool allows users to understand how much web traffic is being driven by Twitter, how much is being shared, and the ability to measure the effectiveness of Tweet buttons used.
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