Apple has overtaken smartphone giant Nokia in the Australian market, according to new figures from research firm IDC.
The figures show that Apple now accounts for 36.5% of the market here, taking over from Nokia at just 30.5%, according to the IDC Mobile Device Tracker for the third quarter.
Although the report shows that Android is catching up quickly, growing from 7.1% in the second quarter to 21% in the third quarter.
“It’s looking like next year it’s going to be close between Android and Apple but I would be inclined to say that Apple will keep its lead, although we have been under pretty much every quarter with our Android forecast so anything really is possible at this stage,” IDC Australia telecommunications analyst Mark Novosel told Fairfax.
“Given the way that it is growing, this time next year Android could be number one. It really depends how next year will pan out.”
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.