Kirti Kogar

Business: Little Boosh

Age: 25

State: Victoria

When Kirti Kogar hurt her back and suffered a disc protrusion, leaving her unable to work in her office sales job, she had to figure out something else to do.

The behavioural science and marketing graduate had always wanted to work with children and had enjoyed success attracting people’s interest in cute baby wear posted on Facebook while at home.

“It was extraordinarily difficult because I had no idea of what I was doing,” she says.

But she stuck at it as mothers commented how much they liked the items she was putting online, such as animal costumes for babies.

Earlier this year she created her own website, Little Boosh, and, with two friends, set out to carve a niche in the crowded online retail space for products for babies and mums.

“We’re a one stop shop,” she says of her site, which offers monthly nappy subscriptions, accessories for babies such as shoes and hats, and bags and dresses for mums.

Kogar says she’s a very determined person and is encouraged to prove people wrong if she’s challenged.

“If I want my business to grow I have to work on it 100%,” she says.

She says she’s determined to stay ahead of the competition by keeping an eye on what they’re doing and then making sure what she’s offering is better.

She adds that there are no secrets to success.

“It’s the result of preparation, hard work and learning from your failure.

“And to remember there’s only one boss, and that’s the customer.”