Monday 16 July

In the early days of a new business, it’s possible to get away with storing all of the required operational knowledge in your head and nowhere else.

Once you attempt to grow, however, difficulties can set in. Without formalised systems in place, your freewheeling entrepreneurial dream can turn into a tedious slog.

Ayda Shabanzadeh and Darrin Leung, founders of Brisbane property firm Grow Consulting Group, neglected to document their processes when they took on staff, due to the associated time and cost.

As Shabanzadeh puts it: “If the business is reliant on you, it’s not really a business.” Today, she explains how the company learned the importance of systems the hard way.

Elsewhere, online strategy expert Adam Franklin identifies the three key aspects of consumer behaviour that will determine if they will visit your website and adman Adam Ferrier explains what makes a marketing campaign go viral.