This question is unfortunately very short and sharp.
Fundamentally, Google is the only search engine that actually would give you a ROI on your SEO.
End of story.
The same market shares apply with paid search. Focus on Google.
If you were marketing outside Australia, it’s a different story, but, for now, Google needs to be top of mind for any start-up.
ABOUT THE AUTHOR
Fred Schebesta is the chief executive and co-founder of finder.com.au, one of Australia’s largest financial comparison websites.
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