Today on StartupSmart, we look at how tough market conditions can provide a business with the ideal opportunity to diversify.
Entrepreneurial duo Jules Brooke and Simone Heydon founded a publicity agency, Handle Communications, only to hit rocky times when the GFC saw clients pull back their spending.
Their response was to launch Handle Your Own PR, a DIY publicity business for small businesses and individuals.
However, they initially misjudged several elements of this spin-off before putting things right. Today, they explain what they learned from the experience.
Meanwhile, we have entered a new financial year. We’ve picked out the 10 regulatory changes that every start-up needs to know and Amanda Gome outlines the key things you must plan for 2012-13.
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