Wednesday 16 May

Today on StartupSmart, we look at how you should react if your business is the subject of an unfavourable media write-up.

Whether it’s an unflattering review, negative news story or snide blog, there’s a good chance that your start-up will cop some flack, sometimes even before you’ve even launched.

So, how should you deal with the fall-out? We’ve spoken to the expect to compile five top tips.

Elsewhere today, leading advertising exec Adam Ferrier explains how to identify your target customer, Posse founder Rebekah Campbell gives her pitching tips and small business minister Brendan O’Connor sounds off about the big four banks’ lending – or lack of it – to start-ups.

Finally, do you fancy being in the running to win an iPad? If so, simply complete our StartupSmart reader survey.

It won’t take up much of your time and will help us provide an even better news and advice resource for your start-up business. To complete the survey, click here.