Workers in Sweden have found a rather offbeat way to spend their lunch hour.
Dripping with sweat and awash in disco lights, they dance away to music at Lunch Beat; a trend that started in Stockholm and is spreading to other European cities.
The first Lunch Beat was held in June 2010 in an underground parking lot in Stockholm. Only 14 people showed up, but they had so much fun that they immediately planned another.
Now the Swedish capital has Lunch Beats that attract hundreds.
“There’s no alcohol, which gives it a different ambience than night-time clubbing,” says Daniel Odelstad, organiser of Lunch Beat Stockholm.
“People are sober, it’s in the middle of the day and it is very short, effective and intensive. You just have to get in there and dance because the hour ends pretty quickly.”
Nearly 500 people paid $13.50 to attend an event in downtown Stockholm recently.
Why not introduce an event like this in Australia? There are plenty of bored office workers who would love the chance to bust a move in their lunch break.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.