Sticking to your start-up pitching script

As anyone who has watched top-notch BBC series Dragon’s Den will know, there are some definite no-nos when it comes to pitching your start-up idea.

Getting your figures wrong is one, as is having little clue as to who your target market is and why they will buy your product. Mumbling and being a general buffoon doesn’t really help either.

But can you really put together a template for a successful pitch to investors? This US academic seems to think so, coming up with the ‘three c’s’ of start-up pitching.

If you are looking for an even stricter script, how about this more humorous example of how to sell yourself?

You may be thinking of launching your first business this year. If so, don’t be concerned about any perceived lack of education on your part – these four entrepreneurial billionaires never graduated college.

In fact, not only do you not have to complete higher education, you don’t even have to leave your own house. Here are 11 businesses you can start in your pyjamas.

The Consumer Electronics Show is currently in full swing in Las Vegas. Here are five ways to boost your productivity, as highlighted at the annual tech shindig.

Finally, marketing can make or break your new business. When you get it right, as these top five ads of 2011 did, then it looks deceptively simple. On the other hand, you really don’t want to set your customers up for this kind of disappointment.